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Direct Mail Essentials: How to Improve Your Response and Generate More Business
By Ruth P. Stevens
Direct mail is one of the most productive marketing communications vehicles in the world. It allows infinite variety of formats and messages; you can find mailing lists in almost any consumer or business category; and it's a personal, powerful medium that is ideal for persuasive selling. Read more... |
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5 Marketing Must-Haves - For Today's Small and Mid-Sized Business
By Ruth P. Stevens
Making decisions about marketing investments can be frustrating, because there are so many options available. Which marketing tools are most important? What tactics will give you the most bang for the buck? Read more... |
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How to Improve Marketing Program Efficiency in Challenging Times
By Bob Milroy
The current, tough business climate is no time to stop or curtail your marketing. It's long been proven that those who are the most active in down times are rewarded with greater market share. Now more than ever, it's essential to be a strategic marketer and make every dollar count. Read more... |
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Sales Recovery: How to Win (and Keep) Today's Careful Customer
By Kate Dunn and Mike Chiricuzio
Have things really changed? The correct and short answer is "yes." This should come as no surprise to any of us. The very nature of commerce across industries has evolved over the past decade, and the more recent economic upheaval also has made its mark...churning out a new breed of buyers. When you blend a diminishing pool of human resources and shrinking budgets with heightened competition and market uncertainty, the result is a broad-based shift in organizational attitudes about spending. Read more... |