Limit the Guesswork in Marketing
Direct mail or email. Yellow Pages or banner advertising. Radio or newspaper. Sprinkle in the pressure to get into social media and it's enough to make your head spin.

When divvying up your marketing dollars, how can you be sure you'll end up with the right mix of strategies and tactics to sell, inspire or recruit? Read more about "Planning for Growth," "Web Design Checklist" and "Brochures That Sell."

Marketing, Meet the New 'Normal'
Marketing strategies in 2010 will need to address the diversity of consumers' recession experiences to be successful, according to a recent study by Decitica Marketing Strategy & Research. The study concludes that many have accepted the creation of a new "normal" in the marketplace, rather than just a cyclical phenomenon. Read more about the New 'Normal' as well as "All Grown Up," "Where's the Love?" and "Tell Me Something Good."

Marketing 101: Back to the Basics
With the myriad options available, it can be difficult to decide the make-up of your marketing mix. If you're like most and need more bang for your buck, it's best to focus on fundamentals. Read more on "Marketing Must-Haves," "Sales Literature," "Lead Generation Programs and Customer Communications."